aqualibris - the development story

aqualibris products have been in development for 10+ years.

While on vacation or at conferences, the Danish founder wondered why hair washed with the same shampoo could feel and look so different in different locations.

It became clear that the water quality was the variable factor.

The idea of creating a shampoo that could adapt to different water conditions persisted for years.

After extensive research and concepting, aqualibris was established in 2022 as a luxury brand, dedicated to solving the problem of hard water.

Independent and non-compromise team

At aqualibris, the founder's top priorities are quality, efficiency, and coherence.

The ingredients used are of the highest quality possible, and the fragrance is deliberately composed with an understated scent - especially made to suit all genders and ages - allowing you to use your own preferred scent after showering. 

There are no compromises or trade-offs in terms of the shampoo's effectiveness for hard water or its performance as a luxury shampoo.

aqualibris is rooted in independent science and R&D development, and incorporates unprecedented innovation from the chemistry industry. Founder Rikke Bach Decara is a Danish female with 20+ years of experience from R&D, data & digital business. 

The goal is to develop the best possible product, which leads to satisfied customers and a thriving business.

Founder Rikke Bach Decara
Photographer Steen Brogaard